SEARCH ENGINE OPTIMIZATION-A BEGINNER'S GUIDE

Search Engine Optimization(SEO)-A Beginner’s Guide

Few years back,when I first started blogging I came across so many new terms like Social Media Marketing,Email Marketing,SEO and others.In the beginning,I didn't understand how important they are or how could help me in building a better blog.But surely all these things can make or break your blog,especially Search Engine Optimisation or commonly known as SEO.

SEO is simple yet very complex .If you type SEO in any search engine like Google, Bing or others you will get thousands of articles, Guides, Tips and tricks talking about it.As a beginner, it might be difficult to understand or digest all these SEO terms.Believe me, I have been there.I used to read a lot on SEO stuff, tips, pretty much everything I found on the internet.Every tip seemed important, and I used to feel even if I miss one single point or fail to implement that on my websites,my website will be a failure.

In reality,SEO is like an ocean.You can not possibly follow and implement all SEO techniques in one shot.It is an ongoing activity.Improving search engine visibility and getting better ranks takes time.

But you need to start a somewhere,right?

This article might be helpful for you if you are a beginner, want to know about SEO or how to do the SEO for your new website.

#What is Search Engine Optimisation(SEO)?

SEO is a continuous process of improving and promoting a website to get more visitors from search engine.Search Engines like Google,Bing simply don't  show your website in their search results.They are more focused on delivering quality search results to their users.Simply writing an article won't make your website relevant to search engine.Search Engines look for something more.

What is Search Engine Optimisation

What are those  things?Keep reading to know more about them.

#Understand SEO with this Example.Why you need SEO for your website?

Let's understand SEO with the help of following two scenarios.

Scenario 1: You like reading books while traveling. You have recently purchased a Kindle.Next time you want to buy a book.Where will you go?You know the answer ...right?You will click on the Amazon website and make your purchase. 

Now look at the second scenario.

Scenario 2: You have recently got into this hobby of learning Guitar.But you have no idea of How to learn Guitar,Which is the Best Guitar for Beginners or Where to buy Guitar at an affordable price.

So What will you do?You will take the help of search engines.To be precise you will "Google" it.

You will turn to Google and type something like this:

How to Learn Guitar Online

Look how many search results have come up for your search query.More than 10 crores.That's huge...Isn't it?

See how the results are spread across in multiple pages.

Learn Guitar Online

Now here is a question for you.How many pages of search results will you check before you click on a website?Think about it.

The answer is maximum 2 to 3 pages.No one will be interested to read an article from a website which is at Page 150 of the search results.We are simply not that patient.

Now imagine you have written article for learning Guitar Class online.And it is currently showing on Page 30 of Google Search results.How many people do you think will come to visit your website by clicking this link after surfing those 30 pages?

On the other hand, if your articles manage to find a place on the first page of Google, how many people it will attract you think?Almost all of them.Well,at least majority of them.

This is where SEO becomes important.SEO plays a key role in getting a better rank in the search engines.It is the process of optimizing your articles in such a way that search engines like them and place them on their top pages.

The question is how to get your website or articles ranked in on the first page of the Google or how to improve the search engine visibility of your webpage?

But Before that...Do You Know?

#What happens when you search something in Google?

According to Matt Cutts, a software engineer at Google, here is what actually happens in the background when you do a Google search.

  • When you search something on Google,you are not actually searching the web.Rather you are searching the index of the web.
  • Google has this software program which they call "Spiders".These spiders fetch a few pages at first.
  • Then they follow the links on those pages and follow those links which these pages are linked to.and these process goes on untill Google has crawled a significant number of webpages.By sufficient I mean, many billions of pages which are stored accross thousands of machines (Google's database).
  • Now from these billion pages,the spiders searches the Google's index to find every those page which includes the search term entered by the you.
  • Then Google considers more than 200 parameters like Title,URL,Content,Relevance of the with search results key words to ,results which are similar or synonyms to the search term,quality of the web page,age of the domain and so on.
  • Google combines all those factors together and assigns a score to them.Better the score, better will be their rank on the search engines.
  • And then finally,these results are shown to you.

And do you know how long it takes Google to process all these tasks?

0.5 seconds...Amazing!!!! ....Isn't it?

Now back to the question...How to get a better search engine rank?

#What are the Key Factors in SEO?

Now, this might surprise you, but Google has 200+ factors to consider before it ranks a particular web page.

Brian Dean from Backlinko.com has put a complete list of Google’s 200 Ranking Factors-A must read for all the people who are serious about SEO.

But that is a pretty advanced stuff.I am writing this article so that it helps beginners to get started with SEO in their new website.Remember?

So,to keep this simple,let's consider only Two Factors of SEO  as of now.On Page SEO and Off Page SEO.

#On Page SEO

On-page, optimization is one of the very first steps of SEO which every webmaster must do.According to SEO Hacker, On-site optimization accounts for around twenty-five percent (25%) of your entire SEO factor.As a beginner,following all these can be a bit difficult.But to get a better search engine visibility and exposure, try to implement as many techniques as possible.

Here is a post you might find useful for learning on-page SEO techniques.

On-Site SEO at a glance-Infographic by Backlinko

On-Page SEO

#Off-Page SEO

Off-Page SEO” refers to all of the activities that you perform outside your site to create a better ranking of a page in search engine results.

Many webmasters associate this term to link building only.But this something more than that.Doing good SEO is a well-balanced mix of both on-page and off page SEO.So,Off Page SEO is just as important as on-page SEO is.

An Established Authority site about 70% on page and 30% Off-Page.

Click to Tweet
 Dr. Peter J. Meyers

Dr. Peter J. Meyers (Moz.com)

Here are some of the most effective Off-Page SEO techniques that you should consider as a beginner.

#Join Social Networking Sites

Internet,today is all about social networking sites.People love to connect with each other and share stuff,Pics,Video,chat-you name it.Be a part of these sites.Open a Facebook Page for Your website,create community, Join Twitter,Pinterest,Linkedin.Promote your websites in these sites,ask your friends to connect with you and like your page or be a follower.Connect with other webmasters,join their professional network and they will do the same.All these activities will bring your website more traffic and more exposure.

#Blogging

If you are promoting a product or service,try to have a separate blog section.Update the blog section frequently with new and relevant articles.Promote your blogs in other blogs and search engines who are in the same niche.Comment in other blog sections where links are allowed.These will help in getting more backlinks for your website.

#Forum Posting

Forums are a good place to share and discuss new ideas and new queries.You can start a new topic or thread and seek information from others.You can also reply to the questions asked by other members.Many forums allow posting links in their threads which can be very helpful for link building purpose.You need to be an active participant in the forum to earn this privilege.

But do not attempt to spam these forums with unnecessary promotional links.Moderators are very active and track very closely all the threads posted by the members.And they might ban you anytime they want.

#Search Engine Submission

Let search engines know about your website.Submit your website to popular search engines like Google, Bing,Yahoo, and others.

Off-page SEO simply tells Google what others think about your site.

Click to Tweet
 Dr. Peter J. Meyers

Neil Patel (NeilPatel.com)

#Social Bookmarking

Ever heard the name of Reddit, Dig,Delicious,Stumbleupon,Propeller.These are more popularly known as Social Bookmarking websites.Social Bookmarking sites are like a database of bookmarks which are submitted by users.Use these websites to promote your content.Share your articles in these sites and see what articles are shared by others.Connect with other users.Comment on their bookmarks and they are likely to return the favour.

#Link Exchange

Ask other webmasters to put your website links to their sites and place their links on your website too.Links put in the related or similar websites often bring more traffics to your website.Avoid doing link- exchange with gambling, illegal or porn sites.These will rather do harm for your site than good.

#Photo Sharing

If your website is about products you can share your product images to sites like Flickr,Pinterest,Instagram and let other know about them.Pinterest and Instagram are two popular photo sharing sites nowadays.Post pics on these sites regularly with your website links to get more traffics from these.

Build networks with other users and share your content with them.Post Infographics on your blog and encourage readers to share them on Pinterest.Infographics are currently ruling the internet market.People love infographics because these are memorable,help readers to process the information faster,save time for users because they don't have read lengthy articles anymore.Simply looking at an infographic they can understand what an article is about.Not only that, infographics can easily be downloaded and accessed offline.Can you see the Big Picture above telling you all about On-Page SEO.That is an infographic.

#Article Submission

Write Original contents and submit them to other article websites like Ezine,Go Articles and others.This will help you to gain more popularity over a period of time.You can also do guest posting in other websites.Articles posted in other websites are often followed by author description and their website links.This is very effective in getting backlinks from other websites also to introduce yourself to other bloggers and readers.

#Document Sharing

Convert your articles into PDFs,create a presentation or Docs,Upload them to sites like Dropbox,GoogleDrive or Slideshare.Give your readers the option to download documents for their future reference.Ask your readers to share these documents links with others.You can utilise this technique further to  build your email list.

Request your readers to leave their email address when they click to download the documents.If your contents are good they would be happy to do that.

#Participate in Question Answer Site

Similar to Forum sites but these are less complex.Sign up to any of the question answer sites like Yahoo Answers or Quora and start asking questions.There are millions of people who are active participants in these sites.Ask  questions to other members or help others by answering their questions and place relevant links from your website.Another great way to get traffic and link building.

#SEO Steps You Should Immediately Do on Your New Website

Wrapping Up

Once again,SEO is a not an ovenight job.Don't expect miracle will happen even if you follow all these steps.Rather stay postitive,work on writing quality content and link building and you will definitely find your place in Google ranking.

4
Share It
TwitterFacebook1Pinterest1Google+1LinkedIn0Reddit1StumbleUpon0Buffer0SumoMe

Leave a Comment: